Shopper Marketing That Wins at the Shelf

Influence real purchase decisions in-store and online.

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Why Shopper Marketing Matters

Shopper decisions happen in seconds. Whether in a supermarket aisle or on an e-commerce page, we help brands decode what influences buyers at the point of decision

Our Services

In-Store Experience Design

Optimize displays, signage, and shelf messaging.

Path-to-Purchase Research

Map how shoppers move from awareness to decision.

Customer Journey Mapping

Visualize every step of the buying process.

Retail Activation Strategy

Seasonal campaigns, end-caps, and digital retail flow.

Our Services

Heatmaps & eye-
tracking studies.

On-location shopper
observation.

Retail analytics &
customer journey
data.

A CPG brand achieved +23% sales growth after switching to Dotline-tested packaging

Shopper Marketing Research – FAQ

What does a shopper marketing agency do?

It provides services like journey mapping, in-store experience design, behaviour research, and activation strategy to improve retail conversion.

What tools are used in modern shopper behaviour analysis?

We use eye-tracking, heatmaps, observational studies, digital analytics, and customer journey mapping platforms.

How can shopper research help increase retail sales?

By identifying what influences decisions, removing barriers, and optimising key touchpoints, turning intent into purchase.

Who’s who in shopper marketing agencies?

Top agencies like Dotline combine strategy, behavioural science, and retail channel expertise — not just creative or promo execution.

How do eye-tracking studies work in shopper research?

We monitor where a shopper looks first, how long they focus, and which visuals or products are ignored — then optimise based on the data.

What is the path to purchase in retail marketing?

It’s the series of steps a customer takes from awareness to decision — including both digital and physical interactions.

How is shopper behaviour measured in-store?

With in-person observation, tech sensors, feedback tools, and video analytics to measure movement, interaction, and decision-making.

Can shopper research be applied to digital and mobile shopping?

Yes, we apply the same behavioural principles across mobile apps, e-commerce platforms, and digital marketplaces.

How does shopper research improve product positioning?

It shows you where to be, what to say, and how to present — based on actual customer reactions, not assumptions.

Win the purchase decision where it matters most.

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