Make your packaging your most powerful salesperson.
Book a CallBeautiful doesn’t always mean effective. Packaging is the first moment of truth — influencing whether your product is picked up or ignored. We combine psychology, design research, and eye-tracking to help you create packaging that performs
.png)
Test multiple designs before production.
Ensure intuitive unboxing and product use.
Simulate real retail environments with heatmaps.
Align insights with your design & marketing teams.
A CPG brand achieved +23% sales growth after switching to Dotline-tested packaging
It’s the process of collecting and analyzing data on how consumers perceive and interact with packaging to improve design and performance.
This refers to the techniques and processes used in designing, producing, and testing packaging from materials to messaging.
Consumer, Cost, Convenience, and Communication are the key pillars that define effective packaging.
Primary (direct product packaging), secondary (outer box), and tertiary (bulk handling/shipping packaging).
Research and development focused on innovative materials, formats, and testing to ensure effective, sustainable, and appealing packaging.
Through focus groups, A/B testing, shelf simulations, eye-tracking, and usability studies — all offered by Dotline.
Eye-tracking, heatmaps, sentiment analysis, in-home usage tests, online surveys, and behavioral feedback.
Yes, by aligning design with cognitive and behavioral triggers, packaging becomes more memorable and brand consistent.
It’s the ability of a product to grab attention and drive purchase in a crowded retail environment, a key metric in our testing process.